Signage is always a very effective and important marketing tool. This is especially true when companies are presenting their ideas, products or services in large environments that are filled with competition. Hanging a pull-up banner is a great way to gain attention for your brand. Moreover, when this signage is properly designed, it can also deliver a very important message. Following are some of the top features to include when placing an order for one of these products.
Before you even begin to consider the aesthetic aspects of these products, you have to think about the practical applications and uses. There are a number of features that play a significant role in determining how easy these are to set up and use. If you make the mistake of choosing a very basic and inadequate design, you could end up dealing with a lot of frustration and timing issues at the start of marketing events.
As such, on of the first factors to think about is the availability of a quality stand. This free-standing structure should be self-supporting so that you can set it up anywhere in which there is a level and sufficiently sized surface. It should also be fairly lightweight so that you don't need to have several employees on hand just to get it in and out of your car.
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Another major element to think about is the color of the background for your banner. Light colors such as pastels may not be able to attract enough attention. This is all the more true if these are intended to stand out in an arena that has bright red, orange or blue banners for you to compete with.
When considering potential color schemes, think about the emotions that different hues are likely to engender. Research shows that certain shade of blue can actually foster a sense of trust among consumers. Yellow happens to liven things up and get people active and engaged.
You also have to think about the color and size of any lettering that you wish to include. The lettering that you incorporate into your signage design should be able to stand out against the background. It should also be large enough for people to read the related message from a goodly distance away.
Make sure to include a number of eye-catching branding elements. This can be your logo, your slogan and your company name. It is also a good idea to add in pictures of the products that you are trying to sell or images that reflect the services you supply. This will help people make a firm association between your brand and what it offers.
Your contact information is among the most important elements to include. Always keep this as short and simple when adding it to your signage. For instance, you may want to post your phone number. The best form of contact information, however, is your web address. This way, if people want to know more about you including your physical address or your telephone number, they can always visit your web pages in order to access these details.
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